Azamara Cruises Unveils RezA an Enhanced System for Seamless Travel Agent Bookings

Azamara Cruises– the small-ship cruise line renowned for Destination Immersion® and Extended Destination Days – is excited tointroduce a revamped global reservation system, RezA, aimed at enhancing the booking experience for travel agents.

The new system is part of Azamara's broader commitment to improving relationships with its travel partners through its “Listening, Learning, and Linking” initiative. RezA promises to make it easier for agents to manage reservations and streamline the process of selling Azamara cruises.

“We remain committed to working closely with our valued travel agents, ensuring they receive the highest level of support and service as they book voyages with Azamara Cruises. Our goal is to provide agents with faster access to essential information, ultimately enhancing their ability to deliver exceptional customer experiences. We are proud to have received positive feedback from agents across the UK, who have already embraced our new reservation system, recognising its efficiency and ease of use,” said Stuart Pearce, Head of Trade Sales UK at Azamara Cruises.

The name RezA was chosen through the “Name It to Win It” contest, where travel agents were invited to suggest names for the upgraded platform. The contest garnered over 500 entries, leading to eight finalists. Ultimately, the name RezAmara, later shortened to RezA, was selected as the winner. 

The new system incorporates a range of features aimed at enhancing efficiency and user experience, drawing from direct feedback from travel agents. Key features include the ability to send payment links to clients, and agent recognition at the booking level. Additional tools facilitate group bookings, automate payment reminders, and allow for easy duplication of reservations for clients travelling together.

Agents can access the new system through Azamara’s dedicated travel agent portal, Connect.Azamara.com. The platform also offers a range of additional tools, including engaging marketing content and assets to share with their clients, as well as the relaunched Azamara World Academy, which helps agents better understand the cruise line’s unique selling points as a leader in small-ship Destination Immersion.

To assist agents in becoming familiar with RezA, Azamara will also offer webinars and training sessions. For more information, agents can visit Connect.Azamara.com.