Princess Cruises Brings New Advert Featuring Award Winning British Actress Hannah Waddingham

Award-winning actress and musical theatre powerhouse Hannah Waddingham is setting sail with Princess Cruises in “Love Boat by Hannah,” a dazzling new ad campaign making its live TV debut in the UK on Valentine’s Day. With her signature charm and soaring vocals, Waddingham breathes new life into one of television’s most recognisable theme songs, celebrating the romance and adventure of a Princess voyage. 

The 30-second ad will air nationwide from February 14 through to March 16 during peak times on ITV1, ITV Digital, Channel 4, Channel 4 Digital, and Sky Media. Programmes the ad will air between include Coronation Street, Dancing on Ice, Who Wants to be a Millionaire?, and Come Dine with Me.  

The Valentine’s Day launch reinforces Princess Cruises’ reputation for romance, an accolade recently recognised by Cruise Critic’s 2024 Editor’s Picks, which named the brand ‘Best for Romance’. 

In “Love Boat by Hannah,” Waddingham reimagines the iconic theme song from The Love Boat, the hit ABC series that ran from 1977 to 1986 and became a pop culture phenomenon. The show’s theme became synonymous with romance and adventure—two hallmarks of the Princess Cruises experience. Waddingham’s performance honours the show’s legacy while infusing it with her own modern, dynamic twist. 

Hays Travel has confirmed it will be utilising the ad across its social media and brand TV screens from March 3 through to March 16.  

Hayley Moore, sales director Princess Cruises UK and Europe, said: “We are so excited to introduce Princess Cruises to an audience who may have never considered taking a cruise before, but who will most certainly know British icon Hannah Waddingham. Her captivating performance in ‘Love Boat by Hannah’ highlights the unique experience of a Princess voyage and inspires people to explore the joys of cruising, providing a fantastic opportunity for travel agents to attract new customers and ultimately drive bookings. 

“Travel agents interested in maximising the “Love Boat by Hannah” ad campaign for their customers should contact their Princess Cruises sales manager.”