VIVA Cruises bids to grow trade sales with Widgety collaboration

European river cruise specialist VIVA Cruises is bidding to increase trade sales in collaboration with travel technology firm Widgety.

The new partnership is designed to make it easier and more accessible for the travel trade to make bookings by providing agents with seamless access to the complete VIVA Cruises programme.

This includes pricing, images and brochure content via API feeds to drive their websites and booking platforms. 

The collaboration supports the line’s ambition to “substantially” increase market share of the German company’s global business from the UK, Ireland, Australia, and New Zealand over the next 18 months.

The VIVA Cruises programme is already available on other platforms such as Traveltek, Dreamlake and Cabin Select.

Newly-appointed VIVA Cruises UK, Ireland, Australia and New Zealand country manager Michelle Daniels said: “We are delighted to partner with Widgety to offer our trade partners seamless access to the complete Viva Cruises programme - including pricing, images, and brochure content.

“This collaboration further demonstrates our commitment to the travel trade and our dedication to becoming a trusted partner in river cruising.”

Widgety director Damian Gevertz added: “We are thrilled to be collaborating with Viva Cruises and their team and we are confident that this unique brand will achieve great success.

“The Viva feed has been upgraded and is now available in GBP, USD and EUR across all our products.”