UK & Ireland

CLIA Cruise Week

CLIA unveils Cruise Week 2025 plans

Cruise Lines International Association (CLIA) has revealed its plans for Cruise Week 2025, which will take place from Monday 15 – Sunday 21 September. The annual, trade-focused event is designed to promote and raise awareness of cruising to agents, and will for 2025 continue the theme of #BeyondExpectations, first introduced at CLIA Conference in May.

CLIA member Travel agents will be asked to confirm their support of the campaign via a sign-up link ahead of 22nd August. This will ensure they receive all assets and relevant communications directly to their registered email, and they (or their agency) are also eligible to win from our catalogue of CLIA Cruise Week prizes that will reward those who achieve the highest standards in promoting cruise across a number of platforms.

B2B Incentives

We have 42 cruise lines ready and waiting to support you across the week. Many of them have special trade incentives and prizes - helping you make the most of #CLIACruiseWeek. We’ve collated all of the opportunities so you have them in one handy place – and there’s a wealth of extra earning potential out there to be had!

View B2B Incentive Guide