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Seabourn Announces Sale of Seabourn Sojourn to Mitsui Ocean Cruises for delivery in May 2026Seabourn Announces Sale of Seabourn Sojourn to Mitsui Ocean Cruises for delivery in May 2026
Seabourn, the leader in ultra-luxury cruising and expedition travel, announced the sale of Seabourn Sojourn to Mitsui Ocean Cruises, a subsidiary of Mitsui O.S.K. Lines, Ltd. (MOL). Following the sale, Seabourn will charter the ship back from Mitsui Ocean Cruises and continue to operate all published voyages on Seabourn Sojourn through completion of its world cruise ending 15 May 2026. Seabourn Sojourn will be delivered to Mitsui Ocean Cruises after the charter period and upon handover, the ship will be deployed by its new owners in a market that is not competitive with Seabourn. “With this transition, Seabourn will have one of the youngest and most modern fleets in the business, perfectly suited to offer the private yacht-like experience that makes us one of the world’s most popular choices in ultra-luxury cruising”, said Mark Tamis, President of Seabourn. “Our award-winning ocean ships combined with our two recently launched expedition ships give us the right mix to serve these important categories in the travel market while providing our guests with special Seabourn moments in over 500 destinations on seven continents.” Guests and their travel advisors with bookings impacted after 15 May 2026, will receive a message from Seabourn with details on changes or rebooking options. “We are proud that after 16 years in the fleet, Seabourn Sojourn will continue her journeys with Mitsui Ocean Cruises. In the coming year, we will find special ways to celebrate Sojourn’s legacy with guests and crew,” Tamis said. 01 May, 2025 -
Silversea unveils new brand positioning honouring guests enduring commitment To Finding More
Silversea unveils new brand positioning honouring guests enduring commitment To Finding More
Silversea, the leading experiential luxury and expedition travel brand, has unveiled its new brand positioning, To Finding More. Now live across the company’s channels and platforms, the reimagined brand expression establishes new codes of luxury. Prioritising emotion and authenticity, To Finding More positions Silversea guests as the creators of their own stories. A new visual language and distinctive tone of voice speak to their innate curiosity and inspires exploration. Through vivid imagery, it captures genuine connections and unforgettable moments, creating stories travellers are drawn to and eager to experience. “Beyond reflecting our new brand positioning, To Finding More embodies the joy of travel as a tribute to our guests, whose curiosity leads them to the farthest corners of the Earth,” said Bert Hernandez, president, Silversea. “It is a celebration of the places that give us a new perspective and the people we meet who inspire that perspective. It embraces the spirit of immersive discovery, engaging travelers as they uncover hidden wonders with us — all in uncompromised comfort.” Silversea’s new brand positioning reflects its guests’ worldly curiosity, while uniting travellers through a shared mindset. Affectionately known as Eternal Wanderers, these discerning explorers seek cultural discovery, crave new adventures and are dedicated to self-enrichment. To Finding More embodies Silversea’s commitment to fulfilling these desires through its unparalleled global selection of immersive experiences, such as its groundbreaking S.A.L.T. (Sea And Land Taste) culinary program, and its unmatched service excellence. Its two pioneering Nova-Class ships, Silver Nova and Silver Ray, and the development of the world’s southernmost hotel, highlight Silversea’s dedication to unlocking the best in exclusive travel, leadership in luxury expedition travel and polar exploration. “Guests choose Silversea for the unparalleled experiences that can’t be found anywhere else, and our new brand positioning brings them even closer To Finding More,” said Annette Diaz, interim chief marketing officer, Silversea. “Designed to inspire a sense of discovery, To Finding More will be seamlessly integrated across our channels, redefining luxury advertising. This new positioning marks a shift in what luxury travel can be — grounded in discovery, deeply connecting our brand and guests to the stories, cultures, experiences and moments that only Silversea can offer.” Learn more about Silversea’s new brand positioning, To Finding More: www.silversea.com/lp-to-finding-more.html 01 May, 2025 -
Travel Weekly editor-in-chief to be godmother of new APT ship Estrela
Travel Weekly editor-in-chief to be godmother of new APT ship Estrela
APT has named Travel Weekly editor-in-chief Lucy Huxleyas godmother of its newest ship, Estrela. Paul Melinis,APT Luxury River Cruises & Tours UK and Europe managing director, made the announcement on stage at the Clia RiverView conference in Budapest in front of 600 delegates. Melinis said: “Lucy has been a true advocate for the travel industry and an inspirational figure in championing travel businesses, particularly through challenging times. “Her dedication, enthusiasm, and leadership align perfectly with the values we hold dear at APT and Travelmarvel. “We are thrilled to welcome Lucy to our family as the godmother of Estrela and are honoured to have her play such an integral role in this exciting new chapter for APT and Travelmarvel. “On a personal note, Lucy is also a close friend whom I have known for over 20 years, making this announcement even more special.” Huxley will attend the christening ceremony for the ship between April 14 and 17. There will be celebrations in Porto and Regua with 50 VIP trade partners and media representatives, as well as Melinis and APT global chief executive officer David Cox. Huxley said: “I was very honoured, as anyone would be. I will be naming the ship in April on behalf of all travel agents, Clia members and Travel Weekly readers, so it’s not about me, it’s about all the people that I love and represent.” The custom newbuild ship willsail the Douro river in Portugal with 80 cabins and one of the largest swimming pools of any vessel on the river. 01 May, 2025 -
Windstar Cruises Reveals Innovations Made to New Yacht Star Seeker
Windstar Cruises Reveals Innovations Made to New Yacht Star Seeker
Windstar Cruises offers a sneak peek at the interior design of Star Seeker’s dining and lounge venues – the social hubs of the yacht. These exclusive images of Amphora Restaurant, Main Lounge, and Yacht Club reveal how inspired design transforms the guest experience aboard this intimate 224-passenger yacht. The first-ever Star Class new build promises an extraordinary journey when it sets sail on its maiden voyage in December 2025, followed by a christening celebration in Miami on January 15, 2026. Amphora Restaurant: Culinary magic awaits in Windstar’s signature dining venue, where elegant multi-course dinners meet ocean views. Guests can choose their perfect setting, whether it’s dining under the stars or in a sophisticated interior atmosphere any time of day. As the official cruise line of the James Beard Foundation, Amphora regularly showcases exclusive dishes from celebrated James Beard Foundation chefs with no reservation needed. During the day, the restaurant takes on a more casual flair, where breakfast and lunch offerings include a vibrant buffet with live cooking stations and freshly prepared á la carte selections tailored to each guest. Basil + Bamboo: A delightful culinary journey awaits at Windstar’s newest specialty venue, Basil + Bamboo, where Mediterranean and Asian flavors meet in perfect harmony. Unlike specialty dining venues on most cruise lines, this one is complementary and serves up an exotic fusion of flavors each evening in an intimate setting. Reservations are recommended. Yacht Club: The social heart of Star Seeker beckons guests from sunrise to starlight. By day, this beloved gathering spot serves handcrafted coffee creations alongside quick bites for breakfast or a casual lunch. As evening falls, the space transforms into an intimate lounge where travelers unwind with cocktails and conversation, all accompanied by subtle melodies. Main Lounge: The vibrant pulse of Star Seeker comes alive in this central gathering space. By day, guests immerse themselves in enrichment presentations, port talks, and spirited trivia battles. When evening arrives, the lounge transforms into an entertainment hub where live music and performances create the soundtrack for unforgettable voyages. And the much anticipated and quite genuine crew (talent) show takes place every voyage – a Windstar tradition. “Designing our first new build has been an exciting project for us,” said Stijn Creupelandt, chief operating officer, Windstar Cruises. “Every detail of the yacht’s layout has been carefully considered to maximize versatility and enhance our signature Windstar small ship experience.” In addition to the dining venues above, fire meets flavor at Star Grill, an open-air haven that serves premium smoked, grilled, and barbecued meats, fresh seafood and vegetables for memorable lunch and dinner services. For ultimate convenience, complimentary 24-hour room service delivers directly to guest suites, including Amphora’s full dinner menu for those evenings when private dining feels just right. Ultimately, Star Seeker is a new twist on Windstar’s much loved Star Class yachts, with public spaces designed to serve daytime and evening roles to bring people together in the casual, welcoming atmosphere the cruise line is known for. Following its Miami christening on January 15, 2026, Star Seeker will chart an impressive course—from Caribbean shores to Alaska’s majestic coastlines in summer, before venturing to Japan and the exotic landscapes of Southeast Asia, with a special focus on Thailand and Vietnam’s hidden treasures. 01 May, 2025 -
Azamara Cruises Announced as the Official Cruise Sponsor for the Mallorca Championships
Azamara Cruises Announced as the Official Cruise Sponsor for the Mallorca Championships
Azamara Cruises, the small-ship cruise line renowned for Destination Immersion® and Extended Destination Days, has today been announced as the official cruise sponsor for the 2025 Mallorca Championships, taking place from 21st to 28th June at the Mallorca Country Club in Calvià. The announcement was made during a tournament presentation from the event organisers, e|motion group, at the international tourism fair, ITB Berlin. Following an overview of the player lineup confirmed so far, with the likes of Ben Shelton set to return for the tournament’s fifth edition, Dondra Ritzenthaler, CEO of Azamara Cruises, addressed the event attendees in a special message delivered by Lee Surman, Director of Partnerships & Trading at Azamara Cruises: “I’m delighted to confirm our partnership with Mallorca Championships, as its exclusive cruise sponsor. At Azamara Cruises, we share e|motion group’s commitment to delivering exceptional experiences in exciting locations around the world, so it’s with great pride that we’re announcing the official sponsorship today. We look forward to bringing Azamara to tennis fans from around the world this summer in Mallorca, and are excited to share more updates on our plans for the tournament with loyal guests and partners in due course”. With a fleet of four intimate-style ships that visit marquee and hidden gem ports around the world, Azamara Cruises offers a range of itineraries that appeal to active travellers seeking unique, immersive experiences, from dancing in the streets at Rio Carnival to playing golf at the world’s most prestigious courses or seeing the big five on a South African safari. What’s more, through Extended Destination Days (ten or more hours in port), Azamara gives its guests more time ashore to connect with the destination and its culture, without feeling rushed. Ahead of the tournament this April, travellers can book a 9-night Spain Intensive voyage with Azamara Cruises that features an Extended Destination Day in Mallorca’s historic capital, Palma. With plenty of time in port, travellers have the opportunity to explore the city’s cathedral, museums and restaurants at leisure, while the more adventurous, can embark on an active shore excursion, from discovering the Drach caves, the largest underground lake in the world, to hiking through the UNESCO landscape of Serra de Tramuntana. 01 May, 2025 -
Celebrity Cruises Bucket List Galapagos Expeditions Are Now Open For Booking In 2027
Celebrity Cruises Bucket List Galapagos Expeditions Are Now Open For Booking In 2027
Celebrity Cruises’ award-winning Galapagos expeditions on Celebrity Flora are now available for booking in 2027. Each 7-night, 10-night, 11-night or 16-night all-inclusive itinerary offers guests an unforgettable holiday experience while providing an opportunity to contribute to conservation efforts by taking part in reforestation in the region. The Galapagos is the centre of attention at every turn on Celebrity Flora, an exclusive, 100-passenger mega-yacht designed specifically and purposefully for sailing in the region. Guests enjoy best-in-class, all-inclusive accommodations, elevated culinary offerings, and Celebrity Cruises’ award-winning hospitality. Itineraries led by Galapagos National Park expert naturalists immerse guests in the destination each day, as they take in the breathtaking nature and wildlife of the diverse volcanic island archipelago. On every Celebrity Flora sailing, travellers can look forward to once-in-a-lifetime experiences – from glamping under the stars on board, to snorkelling with sea lions, kayaking with sea turtles, coastal explorations along volcanic cliffs and guided tours with giant tortoises. Recognising the significance of sustaining the Galápagos Archipelago for present and future generations to appreciate, Celebrity Cruises proudly celebrated a significant milestone in its ongoing commitment to environmental stewardship and conservation in the region. Partnering with the Galápagos National Park since 2014, Celebrity Cruises marked a decade of progress on its Scalesia reforestation project. The successful project, now referred to as the "Rewilding Galápagos" initiative, invites guests to help restore the natural habitats of the Galápagos Islands and protect endangered wildlife throughout the region. On each itinerary, Celebrity Flora guests visit the reforestation area with Galapagos Park Rangers and naturalist guides to plant seedlings. Celebrity Cruises is the only tour operator partnering with the Galapagos National Park to carry out such a project, and has planted more than 85,000 endemic plant species to date, reaffirming its dedication and vision for the restoration of the islands' natural ecosystems. To commemorate the 10-year milestone, representatives and park rangers from the Galápagos National Park, as well as naturalists and guests travelling aboard Celebrity Flora participated in a special Scalesia tree planting event. "We have the privilege of connecting our guests with some of the most pristine destinations on our planet and understand that we need to play a role in maintaining the health of these delicate ecosystems," says Laura Hodges Bethge, president of Celebrity Cruises. "In the Galapagos Islands, we are very proud of our long-standing partnership and will continue to work closely to support education and conservation projects that promote the preservation of this natural marvel for future generations.” Established in 2005, the Celebrity Cruises Galápagos Fund has supported local conservation efforts through the restoration of the islands' ecosystems and local community projects. The newly renovated Hernán Carrión Nursery, sponsored by Celebrity Cruises, grows all the native plants used for reforestation efforts in the Galápagos. Over the past decade, guests have helped to restore more than 60 acres and support the incredibly biodiverse habitats that are home to iconic plant and animal species. Driven by a mission to deliver the best holiday responsibly, Celebrity Cruises is championing a broader commitment to SEA the Future by sustaining the planet, energising communities, and accelerating innovation. To learn more about how Celebrity Cruises is keeping the Galapagos pristine visit: https://www.celebritycruises.com/galapagosstewardship. 01 May, 2025 -
Fred Olsen Cruise Lines returns to Newcastle
Fred Olsen Cruise Lines returns to Newcastle
Fred. Olsen Cruise Lines has today returned to Newcastle, offering a selection of sailings throughout spring and summer to destinations including Norway, Portugal, Spain, Scotland, France and the Mediterranean. The arrival also marks the first time Fred. Olsen’s Borealis has visited the Port of Tyne, with the inaugural call celebrated with an exchange of plaques - a maritime tradition marking the establishment of a lasting relationship between the port and ship. This year, aboard smaller ship Borealis, guests can go in search of the Northern Lights and learn more about life in the Arctic in Tromsø with a Sámi community, discover the maritime traditions of Spain and Portugal with the chance to join a flamenco lesson in Cádiz, explore Iceland’s breathtaking natural wonders and waterfalls, and enjoy a five-night mini-cruise to Amsterdam to witness the spectacular tulips in full bloom. Later today, Borealiswill depart Newcastle for the 10-night ‘In Search of the Northern Lights’ cruise, where guests will be exploring some of Norway’s most picturesque villages, crossing the Arctic Circle, enjoying an overnight stay in Tromsø and seeking out the enigmatic Aurora Borealis. Smaller ship Borealis, never sails with more than 1,400 guests and offers award winning cruising and excursions, along with a variety of restaurants, bars, leisure facilities and a range cabins, from dedicated cabins for solo travellers to cosy interior cabins and balcony suites. Later in the year, cruises from Newcastle aboard Balmoral include opportunities to enjoy an eight-night cruise to the scenic isles and lochs of Scotland, sail the picturesque Norwegian fjords, cruise along the River Seine and enjoy an overnight stay in Bordeaux or embark on a 59-night Mediterranean grand voyage. Newcastle is just one of Fred. Olsen Cruise Line’s 2025 departure ports, alongside Liverpool, Portsmouth, Southampton, Dover, Rosyth and Southampton. 01 May, 2025 -
Holland America Line unveils new global brand campaign
Holland America Line unveils new global brand campaign
A new global brand campaign by Holland America Line is designed to underscore its differentiation in the market and commitment to passenger service. The ‘Savour the Journey’ tagline honours HAL’s more than 150-year history while positioning the brand for future growth. The updated positioning is based on consumer research that captured the behaviour and interests of its core and growth segments, rather than just demographics, according the line. An integrated marketing campaign across all channels includes new TV adverts, out-of-home placements and digital ads across a variety of platforms. The adverts will have an initial focus on northern Europe and the Mediterranean before expanding to other destinations, including Alaska and the Caribbean. Chief marketing officer Kacy Cole said: “We have always believed that the journey is just as important as the destination, and that is what Savour the Journey embodies. “Experiences with us are too good to hurry through’ encapsulates our genuine hospitality, world-class on-board product, cuisine that goes beyond the plate, and leadership in the art of leisurely travel.” 01 May, 2025 -
MSC Cruises selects Drew Barrymore as Godmother of new flagship MSC World America
MSC Cruises selects Drew Barrymore as Godmother of new flagship MSC World America
MSC Cruises—the world's third-largest cruise line—announced today that Drew Barrymore will be the Godmother of its new U.S. flagship,MSC World America. Barrymore will be cutting the ribbon and triggering the traditional breaking of a bottle of champagne on the ship's bow alongside Orlando Bloom, who co-stars with her in the company’s “Lets Holiday”campaign that debuted during the Big Game. MSC World America’s Naming Ceremony will be held on the evening ofWednesday, April 9, at the newMSC Miami Cruise Terminal, which will be the largest in the world. A video of Barrymore announcing her role as Godmother ofMSC World Americais available here. “When MSC Cruises asked me to be the Godmother ofMSC World America, I immediately said yes!” statedDrew Barrymore, actress and host of the Drew Barrymore Show. “I absolutely love to travel—it fuels my soul—and being part of something that helps people set off on incredible adventures is just amazing. There’s something so magical about cruises; they let you discover the world in this really fun, unexpected way. And to be able to nameMSC World Americaand send the ship off with well wishes and good luck is such an honour.” “As a family company with over 300 years of seafaring heritage, these events hold a special and personal significance for us. We value the important maritime tradition where our Godmother breaks a bottle of champagne on the hull and officially names the ship, bringing good luck and protection,”notedSuzanne Salas, EVP, Marketing, eCommerce & Sales, MSC Cruises USA. “Drew is the perfect Godmother forMSC World America,and we are thrilled to continue to partner with her for this campaign. She embodies our brand perfectly, with her exquisite style and grace, and her passion for the comfort and adventure we find through travel.” Naming Ceremony and Celebratory Sailing Guests atMSC World America’sNaming Ceremony will include the global press, dignitaries and travel advisors. They will enjoy a gala dinner and entertainment, along with the chance to experience everything the ship has to offer. After the ceremony,MSC World Americawill depart on a celebratory 3-night sailing toOcean Cay MSC Marine Reserve—MSC Cruises’ breathtaking private island in The Bahamas—which Barrymore and Bloom are seen visiting in the “Let’s Holiday” campaign. While docked at Ocean Cay, theMSC Foundationwill host a ribbon cutting ceremony for its new Marine Conservation Centre. The facility will serve as a hub for scientists and students involved in the Foundation’s Super Coral Programme, as well as a place where guests can learn more about the programme’s mission to restore coral reefs that have been impacted by climate change. 01 May, 2025 -
Hapag-Lloyd Cruises partners with CLIA in Australasia
Hapag-Lloyd Cruises partners with CLIA in Australasia
April 30, 2025 – Luxury and expedition cruise operator Hapag-Lloyd Cruises has joined Cruise Lines International Association (CLIA) as a Regional Member in Australasia, elevating its brand within CLIA’s growing community of travel agents, cruise lines and industry partners. The membership elevates Hapag-Lloyd Cruises among CLIA’s 6,000 travel agents in Australia and New Zealand, while at the same time representing its interests among policymakers, authorities and other institutions. It joins more than 40 cruise brands represented by CLIA in this region. CLIA Managing Director in Australasia Joel Katz said Hapag-Lloyd Cruises had joined at a time of surging interest in luxury travel and expedition cruises. “Hapag-Lloyd Cruises’ operations span some of the most dynamic areas of cruising right now, meeting a growing demand for luxury cruises and expedition voyages,” Mr Katz said. “It is a pleasure to welcome Hapag-Lloyd Cruises to the CLIA community, particularly as increasing numbers of Australians and New Zealanders look to explore extraordinary destinations in comfort.” Hapag-Lloyd Cruises Director Sales Elvir Johic said the cruise line had set a course for the Australian and New Zealand markets, returning with renewed strength and ambition. “CLIA membership offers an excellent platform to connect with the region’s travel trade and CLIA community,” Mr Johic said. “It allows us to showcase our unique blend of luxury and expedition cruising, and we look forward to inspiring more guests to discover the world with us – off the beaten track and in high-class comfort.” Hapag-Lloyd Cruises operates luxury ships MS EUROPA and MS EUROPA 2, which are complemented by the new expedition class consisting of HANSEATIC nature, HANSEATIC inspiration and HANSEATIC spirit. All five ships in the fleet are the only ones to have been awarded the highest rating of five stars by Insight Guides Cruising & Cruise Ships 2025. The brand has entered 2025 with a comprehensively revised brand identity focused on the individual guest experience. Since 2020, the Hapag-Lloyd Cruises brand has been part of TUI Cruises GmbH, a CLIA global cruise line member. For more information, visit www.hl-cruises.com. 30 April, 2025